Brand identity

Canvas is a cycling apparel brand with an adventurous spirit.

 
Client: Canvas Cycling
Role: concept + design 

Brand identity + packaging design

William’s Wermoed is the world’s first Dutch vermouth. With 24 hand-picked botanicals. Inspired by the great explorers who shaped the 17th century into the Dutch Golden Age.

Client: Selier Spirits
Role: concept + design

Key visual / event identity

I teamed up with Anne Fleming to create the identity for the TEDx Amsterdam Women’s annual conference. 

We created a series of thought provoking visuals, pairing polarising words such as feminine or feminist, powerful or delicate. We encouraged the viewer to literally and figuratively ‘overturn’ the idea of these words as opposites, as mutually exclusive choices. We wanted to provoke open discussion on the language of labels and the limitations these choices present. This ran across print and digital media as well as on site during the event.

Client: Tedx Amsterdam
Role: concept + design in collaboration with Anne Fleming

Brand identity

Here the brief was to create an identity that would present Michael as more than an independent photographer, that showcased him as a full service agency.

Client: Michael Graste
Role: concept + design 

Key visual

Shakespeare’s iconic story of politics, vengeance, madness and murder is reimagined in a ground-breaking, visionary Gate Theatre production for today’s audience. Starring Oscar-nominated Irish actress, Ruth Negga.

Client: The Gate Theatre, Dublin.
Role: concept + design in collaboration with Anne Fleming

Brand identity

The Humblebrag is an editorial platform and strategic communications consultancy, dedicated to amplifying the voices of change–makers and creative innovators

 
Client: The Humblebrag
Role: concept + design 

Brand identity

Homewear boutique store, New Zealand

Client: Finch
Role: Concept + design

Identity + print promotion 

Created for a new chair design by Corporate Chairs, Melbourne

Client: Corporate Chair Systems, Melbourne

Role: Concept + design

Digital 

Online look book page for the collaboration between Amsterdam brands Ace & Tate and Daily Paper.

Client: Ace & Tate
Role: Lead designer

Brand identity

Lemmy is a chilled out Hipster, bitter at life, and sour at the thought of a 9-5 job, he spends his days roaming the streets and attending Melbourne’s coolest Markets & Festivals.

Client: Lemmy Kravitz
Role: Concept + design